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You may attract visitors with an eye-catching design, but content is what keeps them at the site
Always keep search engines in mind when you write content, but remember that your ultimate audience is human visitors.
Present your content with humans in mind.
* Don't save the best for last.
* Make page content easy to scan.
* Avoid using text inside images whenever possible.
* Add ALT and TITLE attributes to all images.
* Contrast, contrast, contrast!