A good brand creates or reinforces a user's impression of the site.

When your site is strongly branded, that means that visitors will think of you first when they go shopping for your product or service.

Branding on a Web site takes time, effort, and close attention to page design and layout.

* Keep colors and typefaces consistent.
* Keep page layout consistent.
* Custom error page.
* Create a good tagline and use it on every page.