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Remember that you're the designer so of course you effortlessly use the navigation system, love the content, and understand the value proposition. But now it's time to get user feedback!
Usability testing helps you replicate the experience of the average Web site user and correct problems before online visitors find them.
It also gives you valuable answers to other questions:
* Do visitors enjoy using the site?
* Do they understand the purpose of the site?
* Is there any incentive to return after the first visit?
* Can they recover from errors?