Search engine promotion is important: most visitors use a search engine to find your site.

But once they arrive, they have to be able to actually use the site and understand the content.

Otherwise, your site is a waste of their time.

Our usability checklist highlights five important components of a usable Web site.

* 1.) Design a clear and simple navigation system.
* 2.) Keep the content clear and simple.
* 3.) Support your brand.
* 4.) Provide for visitor feedback.
* 5.) Test the site on real users.